Infusion full-color digital hologram

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i-Lumogram Case Study: Infusion Lounge hologram

In early 2007 Forth Dimension Holographics and Partners Photography & Illustration were commissioned by  the C-Two Entertainment chain to design and produce one of the first new full-color digital i-Lumogram holograms to be displayed in the US. The large-format hologram was to be the signature art piece to be displayed behind the bar in their newest venture, an Asian themed, $4.5M, restaurant and nightclub in the heart of San Francisco to be named the Infusion Lounge.

Situated beneath the Hotel Fusion in the epicenter of San Fran’s Union Square, the 6,000+ s/f club was designed by the famous Hong Kong architect, Kinney Chan. Design of the artistic hologram began soon after initial construction began on the project. A design team led by Mr. Scott Caroen, the venue’s current manager, envisioned several 3D concepts before the final hologram design was chosen, keeping with strict accordance to the club’s sophisticated, ultra-hip profile.

With the concept finally approved in 2008, work could begin on content creation. Real-scene 3D image-capture production was done at K-Top Production Studios in Oakland, California. Rob Taylor from Forth Dimension Holographics in Nashville, Indiana brought his HoloCam, a special 3D image-capture camera that is designed to film real-scene, animated, 3D content specifically for production with the new full-color, digital, stereo-gram holographic technologies such as i-Lumograms.

Modeling auditions were held and the lovely Ms. Stephanie Anderson from Portland, Oregon was selected. Other individuals and companies involved in the production were; Body Painting- Ms. Lisa Berczel from Battlefield P&B in L.A., Make-Up and Hair Stylist- Nam, Lighting- Kevin Sam from K&M Lighting. They shot Stephanie on a green screen so that a completely computer-generated, 3D scene could be inserted around her. Between the 5 hours of body painting and make-up, and the five hours of 3D filming, it made for a long day but everyone walked away happy with the shoot and ready to unwind in the  captivating downtown San Francisco nightlife.

Post CGI work was done by the talented Eric Lindley of Partners Photography and Illustration, also from Nashville.  The background environment was designed to match the structural elements of the club itself (which was still under construction). Once the renderings were completed and final adjustments were made, the files were transferred to the i-Lumogram print facilities, run by GEOLA Digital Lab, and located in Vilnius, Lithuania. There, the 1,200+ frames and 4.6GB of digital content was transferred by proprietary software into the thousands of individual 3D perspectives needed to record the hologram. Using 3 different pulsed lasers (red, green, blue) invented by GEOLA, Dr. Stanislovas Zacharovas and Ramunas Bakanas recorded the resulting wavefront interference patterns as individual “holopixels”, each pixel a hologram in and of itself and containing the entire 3D scene’s perspective from a small 1.6mm square.

After mechanical laser exposures (~8 hours in duration for the 3×4 foot hologram), processing of the silver-halide holographic film, and lamination and finishing; the hologram was packed and shipped directly to the installation site. The hologram arrived just one week before the scheduled grand opening and was quickly framed and installed with the proper lighting required for such a large hologram.

Now a unique, permanent, signature art piece of the lounge–the hologram has received rave reviews and astounds and captivates visitors nightly. Be sure to stop by, have a drink, and see this very unique art hologram if you are ever in the Bay area.